Today we've got a great interview with Manchester based fashion, beauty and lifestyle blogger Emma Campbell who writes a blog called Whatemmadid.com. We love to find out her top five must-haves and her inspiration and what magazine she reads. Don't you just love to read that really we're all alike! We all love to find a good bargain and we always have a constant wish-list! Read on to find out more about Emma.....
Tell us something about yourself!
I'm Emma, I'm a fashion and beauty blogger who also has 8 years experience working within the fashion industry aside from the blog, therefore fashion is actually my life! I set up whatemmadid.com 5 years ago, and it scooped the award with Cosmopolitan for Best New Fashion Blog in 2010. The rest has been a lovely, fun 5 years...
How do you ensure that your blog remains creative and innovative?
I try to create a personal feel by writing about personal topics and area's I want to cover, so that there's always a good mix on the blog. It's nice to incorporate personal photography featuring the styles I like and places I visit, events I go to etc etc so that it has that 'realness'. I'm always researching new brands and new launches every week, so I can feature content that's new and interesting for my readers.
How would you describe your clothing style? Where do you get your inspiration from?
I'm fairly simple; I love classic pieces in neutral, monochrome or muted colour palettes, with the occasional splash of colour depending on the event, time of year, or my mood! I am really girly; you'll always find me in little dresses and heels, or fitted jeans with blouses or classic tee's. I do love a good pair of leggings and oversized hoodies though! I get inspiration from the High Street, various travelling, fashion shoots and magazines. Sometimes, a celebrity who always gets is right is a great inspiration source too!
What is your favourite fashion magazine?
I have been dedicated to Elle for the past 10 years. I love lots of them, but I love the mix of shopping pages and editorial features that Elle feature.
Do you have other hobbies besides blogging?
I go to the gym when I can, and I'm really into healthy eating therefore I like to bake sugar-free foods and come up with some nice baking ideas. I should blog about them more really! I'm also looking at setting up a little dress boutique, so fashion buying has been taking up a lot of time recently.
Name your 5 ultimate fashion must haves?
- a fitted black blazer for important occasions
- a good pair of fitted denim jeans
- a pair of neutral coloured platform heels that are a fail safe for any dress
- a smart white blouse that also sits well with jeans
- a smart, figure enhancing trench coat
What is currently on your wish-list?
Or more like...what isn't on my wish-list! I have a lot of things I am lusting after in 2015, including a new hoody for loungewear that also looks 'cool' for weekends, maybe a Jack Wills one. I also want a pair of Thigh High boots - flat or with a low heel. The pair I want from Russell and Bromley are a little out of budget! In terms of budget, I desperately need a new MAC blusher brush.
Name some of your favourite bloggers
There are lots, although they tend to be the more traditional, London based fashion bloggers who kick started 'the pack' - Liberty London Girl, The Blonde Salad, and Cocos Tea Party.
Why do you find their blogs so good to read?
They write really well as well as report on a range of topics. I got into blogging after graduating in journalism, and these bloggers come across like they have a written background too. Their blogs are more editorial than style shot focused, which is my personal favourite type of blog.
Your preference: online or offline shopping?
Eeek... both? Do I have to chose? Um... offline. Nothing beats a good rummage.
Do you have a handy styling tip?
I would say that a nice, elasticated waist-belt is an essential purchase, in case you wear a dress which fits a little baggy or needs some shaping adding to it. And a black trilby style hat is perfect for bad hair days, yet still gives that stylish touch.
Your most recent fashion purchase?
I bought a grey and black panel dress from H&M, it's lovely! Very fitting though, won't be ideal for when I'm out eating!
What is your most expensive purchase?
I'm very good with this - I rarely make expensive purchases! I honestly can't tell you... possibly a Miu Miu handbag but that was 6 years ago and I have never made a purchase similar to it since!
Thanks so much Emma for the great interview! If you are curious to read more about 'what emma did' then check out her blog!