As ‘90s nostalgia hits an all time high on the catwalks, as well as in our wardrobes, we are so excited that Tommy Hilfiger have just the thing to whet our appetites. We are of course, talking about a brand new collection from Tommy Jeans that combines the best of it’s heritage as a brand as well as including exciting new pop culture influences.
The campaign itself shows us some familiar faces from the fashion and social media worlds. Lucky Blue Smith, Anwar Hadid and Sofia Richie are the stars of this campaign, bringing a fresh new look to the collection which was shot by Instagram star Bryant Eslava.
Tommy Jeans New Collection
The collection itself embraces street culture with athletic influences and played with washed out pastels in Tommy signature colours. We are loving the logo waistbands and the nods to the urban city landscape as well as the cropped t-shirts and tops in the women’s collection, perfect for summer. The men’s collection is also on our mind, with it’s Americana inspired denim essentials, including jeans, shorts and jackets. This collection will fit right into your wardrobe and we are sure you will be wearing it all summer long…
The best thing, it’s already a firm favourite of some of the world’s biggest models. Both Hadid sisters have been spotted wearing this collection as well as Jourdan Dunn, Nash Grier and Zayn Malik. We have a feeling that this is going to be the collection of the summer and we are planning looks already.
The man himself, Tommy Hilfiger, is also really excited about this new collection “The Tommy Jeans capsule is about blending our ‘90s heritage and iconic styles from our archives with exciting pop culture influences from today, Lucky Blue Smith, Anwar Hadid and Sofia Richie represent the youthful, rebellious spirit at the heart of the campaign, and bring a fresh new edge to the denim classics offered in the collection. Looking back on this era reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion to celebrate pop culture.”
Below you can find our picks of this exciting new collection or click through to see even more of the Tommy Jeans collection. But be quick as we are sure this collection is going to be one of the most sought after of the season.